The Tetris effect is one of psychology’s most easy to reproduce experiments. Simply spend a bit of time playing the eponymous game every day for a few weeks. After a little while, you’ll start recognizing familiar Tetromino shapes in clouds, buildings, and everyday objects. You might even see them appear before your eyes when you start falling asleep.
There’s one lesson the Tetris effect teaches us: whatever you focus on long enough will end up shaping your thoughts. This can be a good thing since it’s how we learn new skills and discover new ideas. Sadly, less and less of our attention is focused intentionally. Instead of picking what we want to see we let other people decide what is supposed to be good for us.
Do you want to watch a video? YouTube knows you like cooking and art streams. But why not also recommend a few clips about the stock market bubble, global warming, and the war in Iran. Doomscrolling will make you stay longer and click on a few more ads.
Do you want to listen to music? Just open a Spotify playlist and let the algorithm figure out what you like. Please ignore the AI slop they will insert in between real songs to avoid paying royalties to real artists.
Do you want to know how your colleagues are doing? Too bad, LinkedIn will bury any relevant career news between the opinion of complete strangers. It is surely just a coincidence that those strangers happen to be shilling whatever Microsoft is invested in at the moment.
Do you want the opinion of strangers on a product? Well those Redditors you wanted to ask are probably just a bunch of LLMs talking to a bunch of Russian trolls now. I hope you didn’t value their opinion too much.
If, like me and most people, you spend the major part of your day focused on your device, there’s no doubt it’s affecting you. And when you let someone else dictate what appears on your screen, it’s the same as giving them the key to your brain.
The internet wasn’t always like that. Before recommendation algorithms where a thing, you had to decide what you would be doing on the computer.
You didn’t really have one big app that you could open and order it to entertain you. Instead, you had a few dozen of bookmarks to websites, each with a specific idea in mind. A site for video game news, that one website with lots of tutorials, a blog about anime that didn’t update often enough, a wiki about a TV show from the 90s…
Of course awful things existed on the web. We had Encyclopedia Dramatica and Rotten.com, but you actually had to put the effort to go there if you wanted. Nobody was going to put pictures of dead kids and far-right propaganda as a suggestion after a pancake recipe or a cat video.
The good thing is that this intentional internet is still around. It has just been a bit buried below the corporate web, but it’s not very hard to find. After all you’re on this blog, so you probably already have a good idea about it.
The main difference between this time and now is you. When you want to get back to reading blogs, RSS feeds, and finish that tutorial instead of doomscrolling shorts, you have to get used to a slower internet. One where content is not infinite and doesn’t get updated every click.
But like every habit, the only thing you have to do is to keep at it. And if you pay enough attention to it, something will click in your brain.