Building on the internet in 2026 is different. We learned that the hard way. Today we're sharing difficult news: we've made the decision to significantly downsize the Digg team. This wasn't a decision made lightly, and it's important to say clearly: this is one of the strongest groups of people we've ever had the privilege of working with. This is not a reflection of their talent, their effort, or their belief in what we were building. It's a reflection of the brutal reality of finding product-market fit in an environment that has fundamentally changed.
We faced an unprecedented bot problem
When the Digg beta launched, we immediately noticed posts from SEO spammers noting that Digg still carried meaningful Google link authority. Within hours, we got a taste of what we'd only heard rumors about. The internet is now populated, in meaningful part, by sophisticated AI agents and automated accounts. We knew bots were part of the landscape, but we didn't appreciate the scale, sophistication, or speed at which they'd find us. We banned tens of thousands of accounts. We deployed internal tooling and industry-standard external vendors. None of it was enough. When you can't trust that the votes, the comments, and the engagement you're seeing are real, you've lost the foundation a community platform is built on.
Building social is hard, incumbents are harder
We underestimated the gravitational pull of existing platforms. Network effects aren't just a moat, they're a wall. The loyalty users have to the communities they've already built elsewhere is profound. Getting people to move is a hard enough problem. Getting them to move and bring their people with them is something else entirely.
What’s next
We're not giving up. Digg isn't going away.
Lastly, and most importantly, thank you…
To the team members we're saying goodbye to today: thank you. You took a bet on a hard problem and showed up every day. The work you did laid the groundwork for what comes next, even if it doesn't feel that way right now.