Did you know that LinkedIn caps you at 200 connection requests per week? There are a few finite resources in the world, but nothing seems as finite as LinkedIn’s connection requests.
One of the easiest things I could change if I could go back in time was to spend more weeks and add everyone from my target audience to my LinkedIn list.
Why? Because this would mean whenever I post something new about my product, they see it, they share it, and it increases my success with their entire network that compounds automatically.
Don’t make the mistake I made.
If you’re an early-stage founder, here’s a few things you can do to get more revenue:
1. Figure out your target audience and make a list
There’s a lot of ways to make an target audience list, but honestly you shouldn’t overthink it at this point and just get started with something.
(You’ll get the opportunity to refine it later.)
LinkedIn Sales Nav is pretty good for this because it has many fine-grained filters. The function, job title, and seniority ones are quite helpful (albeit not 100% accurate).
Most importantly - choose “Recent Updates > Posted on Linkedin”. There is no point wasting a connection request to someone who doesn’t even open LinkedIn.
Everyone hates LinkedIn but sales navigator is pretty nice tbh
2. Start sending connection requests and messages
A lot of people overcomplicate this and write long, AI-generated messages. No one is going to read those, so save your tokens. Instead, here’s a message text that you can steal that I used successfully during my Y Combinator batch:
One line about me with some authority, and the next line asking the person if they’re facing the problem that you’re looking to solve. If they agree, you earn the right to continue the conversation.
There are many tools for this, but I ended up building my own, with the perfect MCP so I can essentially monitor all of my linkedin outreach through Claude Code. It connects and messages people automatically, even testing different messaging variations to get the best outcomes.
I am releasing it for free for this week (no credit card needed) - if I can help you get even one sale or improve your fundraise then it’ll feel great! Sign up at gigacatalyst.com/multiplier.
3. Post as much as you can aka maximize your luck surface area
Talk about the way you think about the problem and what you’ve built to solve it. It might not get many views, but since you’re now connected to your ICP, it will get quality views that you can translate to growth.
Like posting this simple screenshot from a customer ended up getting me one more sales meeting!
4. Start figuring out your repeatable, scalable, GTM motion
It might be linkedin, it might be cluely-like ugc, it might be something else entirely.
Whatever it is, you need to figure out a repeatable way where you can do repeatable activities and consistently book sales meetings or new revenue.
Has LinkedIn been useful for you? Feel free to reply below - I’ve helped a few of my friends figure out their GTM and I’m happy to help here too!
keep shipping, Namanyay