Out of transparency and our desire to share with our community, this blog post contains key information about a recent security incident that impacted a limited number of our customers. On November 8th, 2025, Mixpanel detected a smishing campaign and promptly executed our incident response processes. We took comprehensive steps to contain and eradicate unauthorized access and secure impacted user accounts. We engaged external cybersecurity partners to remediate and respond to the incident.
We proactively communicated with all impacted customers. If you have not heard from us directly, you were not impacted. We continue to prioritize security as a core tenant of our company, products and services. We are committed to supporting our customers and communicating transparently about this incident.
If you have any questions about this incident, please contact support@mixpanel.com.